Optimising your Twitter presence is a simple process if you know the basic rules that search engines use in showing your updates in their search results. Here are a few tips for you to follow in managing the Twitter account for your business.
- Choose an effective username
Your username for Twitter has to be chosen very carefully after due consideration. It becomes a part of your Twitter URL as in twitter.com/yourusername and appears with all your updates. This is going to be your address in Twitter that will be indexed by search engines as well as checked by human visitors. Hence, make sure that the username reflects your business or is relevant to your main keywords. Also, this has to be done while keeping the name shorter and easier to remember as well. The same rules apply for your account name as well. Account name is that which appears on top of your profile name in Twitter.
- Add relevant information as your ‘Bio’
This is the tag line that appears along with your account name and username on top of your profile page in Twitter. There is a limit of 160 characters for bio and therefore you need to find the most relevant phrases related to your business for this part. You could use your business motto or the best header tag you have provided in your own website. In short, it has to represent your business in the best and shortest way possible.
Remember to add the URL of your website to your profile. This would not only provide an effective platform to market your online business but also to provide an effective visibility to your website URL. You can add the URL in your profile page by inserting it in the Website column.

- Add the twitter button to your website
What is the use of your joining a network if nobody knows about it? Spread your word by adding the Twitter button to your website in a noticeable way, namely, in the home page of the site. This way, the visitors who reach your site can sign up for your Twitter updates easily.

- Select the initial characters of your tweets carefully
The initial part of your tweet is what appears in the search results along with your username. Hence, think carefully before you add your updates in Twitter. The title tag of each tweet has around 42 characters, including your account name and the initial characters of the tweet. This makes it important that your account name is smaller and that the initial characters of your tweet include some relevant words related to your business that you want the search engines to include in their top results.
- Create tweets that are keyword rich
As much as possible, create tweets that include your keywords, especially in the beginning of the tweets. Tweets regarding offers and sales on your products can include the names of your products or services that are most probably your keywords as well. However, make sure that the tweets are not some random group of keywords which have no meaning.
- Do reply to others’ tweets and provide scope for retweeting
The biggest advantage of social media is that you could receive and provide feedback to the information almost immediately. It is always a two-way relationship that survives when you respond to others as much as others respond to you. Hence, remember to reply to the tweets of others as well as provide chance for retweeting for your tweets.
- Add backlinks to your website
Inserting backlinks to different pages of your own website could help you in promoting the different products or services you are selling. If you have a blog that is linked to your website, you could provide the URLs of your latest blog posts in Twitter. Similarly, if there any new products or services that you are launching, you could add the links of those pages in your updates.
- Provide interesting and relevant information
When people sign up to receive updates from you they are expecting relevant information that can help them in some way. Therefore, make sure that you are giving them exactly what they want. News about your new products, offers, discounts, events that you conduct, etc. are some relevant information you could add in Twitter. Do remember not to add trivial news and random keywords just to get a position in the search results.
To cut the long story short, Twitter is basically a means for microblogging, to provide and receive information of various kinds. However, if you are into a business whose online presence matters to you, finding time to create an account there and frequently updating it can definitely make a difference in terms of your visibility to your customers as well as search engines. Manage this account in a smart way and you can look forward to creating a bigger network and gaining a larger exposure in the World Wide Web.
The SEO value of Twitter has been discovered long before by the online marketing experts who are trying to find more and more newer methods of using Twitter to make search engines friendly to business websites.